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Hello, and welcome!

My name is Shira, and in 2012, I started this blog as a way to share plant-based recipes that were easy, accessible, and nutritious. At the time I had also begun my entrepreneurial journey with a project called Not So Fast, a non-profit organization aimed at encouraging those that could, to go without in order to give a little more. I've since closed the doors on that project, but you may see mention of it some of my earlier posts. It was through Not So Fast, and my desire to see more people have access to nourishing food, that this blog came about.

As a lifelong vegetarian, it’s my goal to illustrate the ease of eating healthy, plant-centric meals that taste delicious and look beautiful too.

I come from a food family, and I grew up eating home-grown organic vegetables and grains and beans as staples. I learned early that the cornerstones of quality vegetarian eating were nutrient dense, unprocessed foods that filled you up and made you feel good.

Thanks to this foundation at a young age, I’ve always had a somewhat obsessive interest in food, both from a cultural and political standpoint as well as a means of achieving good, lasting health. I live in Vancouver, BC with my family and my cat, and when I'm not working you can find me in the kitchen, in the garden, daydreaming about travel, or reading about astrology, religion, or philosophy. I'm happiest surrounded by beauty, music and art and I thrive in organized spaces.

I am also the co-founder of Flourist, which is an extension of my desire to contribute to making better ingredients more widely accessible.

Established in 2014, we've been offering freshly milled flours and premium dry goods to customers across North America since 2017. You can see more of my work there, where I oversee marketing, content, product and social media.

A minimalist at heart, my passion is to pursue a life of more while consuming less. I truly believe there is dignity in simplicity and that the path to simplicity is never the easiest way. In fact, it's much more difficult, but without difficulty there can be no growth. To me, living with less means making room for more meaning, for more joy, for more ideas, and for the people in our lives that matter most.

To see where my work has been featured elsewhere, visit my press page here. If you’re interested in collaborating or just dropping me a line, contact me here.

If you've been following me for a while, you'll notice the website has a new look with new navigation too. I took a break from posting here after opening the first Flourist bricks and mortar retail bakery in 2019, just six months before things changed for all of us in a truly profound way. This space is, and will always be, a work in progress, just like me. It's nice to acknowledge that, since change is truly the only constant in life. Thank you for being here.

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