Side-5- (2)
Front-3- (1)

The true delight is in the finding out rather than in the knowing.Isaac Asimov

Hello, and welcome! I’m so glad to have you here with me – my name is Shira and I write, photograph and create the recipes and content here at IPOM. The primary purpose of this blog is to celebrate simple food – and hopefully to inspire creative, healthful cooking that anyone can enjoy, regardless of skill level or access to ingredients. The recipes here are vegetarian, many are vegan, and all are (most always) packed with short, nutritious ingredient lists for making meals designed to sustain an active life. No matter who you are, or where you live.

Beyond these recipes, it is my earnest desire to spark conversation & awareness about food & sustenance in a way that inspires all walks of life – regardless of means – to look a little harder at just what we truly need to live well. Many of us can likely live with just a little less – especially if that less meant gaining something more elsewhere. Less waste and less burden. Less impact on the earth, on our wallets, and our waistlines. A lighter way of living all around.

This project began as a way to direct my erratic and ill-focused creative energy, at a time when I needed badly to change my ways. In 2011, I founded Not So Fast – a movement to encourage less consumption and more giving – in response to a significant and self-inflicted personal crisis I’d recently gone through. It turned out the process of writing and creating recipes was a surprisingly effective method for calming my too-busy mind, as a 30 something working woman with the ever growing pressures of career, marriage, family, & the pursuit of that universally desired state we call happiness. The pursuit of more to me is simply put – the realization that our quest to acquire and consume things that don’t satisfy the soul is a journey inevitably fraught with emptiness, disillusionment, and even pain. Over the years, I’ve embraced minimalism in as many corners of my life as possible, though I’ll admit I struggle still to find that balance so elusive to many in this modern life.

Regardless where you land on the consumption spectrum, I hope you’ll join me in seeking more sustenance in food, family, friends, nature, beauty, and appreciation for what we have – as I stand firmly in my convictions that we can come closer to the satisfaction we so often seek. Living with just a little less. Making more room for meaning, for joy, for ideas, and for the people in our lives that matter most.


I was born to hippie parents in the 70’s, who left their eastern Canadian roots to settle on the wild West Coast, in hopes of carving out a little piece of paradise and a place to call their home. That they did, and with 4 kids in tow raised us along with organic garden beds, houses built of driftwood, and a fierce dedication to living off the grid. My dad was an artist, creative & too smart for his own good, my mom a steady caretaker and a lover of love. Both hard-working. Both guided by the steady pursuit of their own purposes. I left home quite early in life to pursue my own path, but it’s likely you’ll catch glimpses of my hippie roots here. I now live and work in Vancouver, BC with my family of four and a cat (seriously, we finally caved and I don’t know what took us so long). By day I can be found working with quality local brands, and by night I’m usually running, cooking, gardening, writing, or trying too hard to make my kids laugh ;).

To print the full list of regular items I use, see my pantry list here. To see where my work has been featured elsewhere, visit my press page here. I love to hear from you, so please do not hesitate to contact me here.

Thanks for visiting!

Kindly do not use images, recipes, or text without express permission.


192 Comments on “About”

  1. Shira

    Thank you! It has been such a fun journey and so needed in this western world of blessings and excess! Thanks so much for taking the time to comment, it’s great to feel ready to ‘get the word out’ and start connecting with fellow bloggers like yourself! I’ll be following too – always chasing the vision seems to be the truly fun part so far :)

  2. Teri Wallace

    I Love This Blog!! Very connected, and can appreciate how you can articulate your thoughts to your blogging, nice prose.

    I am grateful for the connection, looking forward to your muses Shira.

    1. Shira

      Thanks again so much! I am loving the process – even if it is terrifying at times. Lululemon has as part of their mantra “everyday do one thing that scares you”. The journey is fun – I am so glad we connected too and looking forward to following you as well! Thanks so much :)

  3. Shira

    Thanks Pauline! Thanks for joining us! I’ll be visiting your site too – I hope you can join the conversation with us! We are just getting started, thanks for the follow :) Shira

  4. Shira

    Hi Lyssa, thank you so much for your thoughts and your kind words! I do love the passage you shared here – fasting I hope can be a powerful tool to bring many together – I know it is already practiced my many. Thanks for the encouragement, I do hope you will stop in again, cheers!

  5. jessi

    Wow, this is absolutely amazing. You have such a compassionate and humble outlook on living, it’s so inspiring =) Love your cause – I hope it gets the massive recognition that it deserves!

    1. Shira

      Wow – thank you! I am touched that you feel this way – thank you so much for taking the time!…I really am trying to live humbly and with awareness – and hopefully inspire a few others a long the way – it’s oh so hard, especially in our world of excess and riches where it’s so easy to forget all we truly have. I appreciate your feedback and your follow (these kids of things really motivate me) – please tell your friends! Soon I will be putting out a call for anyone who wants to try a safe fast with me. Such a widely used spiritual practice still relatively untouched by the Western world. Best to you ~ like your blog as well! Yours in Less! ~ Shira

  6. jessi

    Yep, you’re onto something big =) And I’d be down to join you in a fast at some point! I’d just want to be sure that I’d be doing it for the right reasons – I’ve got a bit of a dodgy past with restrictive eating – but keep us all posted, and I’ll do my best to spread the word!

    1. Shira

      Thanks Jessi! I hope to join hands with all – especially those who have struggled with disordered eating (I too have been there). I would never encourage fasting entirely for anyone with this history. Building awareness is the goal and I hope all can take part in their way, even something as simple as giving up a glass of wine or a latte (a luxury). More to come – thx so much for your support and kindness!

  7. Gabby

    Such a beautiful blog! Thank you for following my blog (even though there’s not much there yet). I’m so excited to follow your upcoming posts! I’d love to contribute in anyway possible so keep me updateed!

    1. Shira

      Thank you Gabby! I found you over at Jessi’s website slotheatz, I love to read about other women looking at food objectively and striving for a balanced and healthy perspective – props to you for stepping out! I’ll be posting this week about a few friends and how they are making their difference – stay tuned! Love your offer, I might just take you up on that!Cheers ~ Shira

  8. Jesse

    What an inspiration! Thank you for making me think about all of the blessings in my life. It’s too often that we forget about everything we’ve been given and still ask for more.

    Good luck on your journey!

  9. Reia

    Hi Shira!
    Thanks for visiting my blog and thank you for sharing your journey. I think what you are doing is awesome and a real example of paying it forward. I look forward to following you.

  10. Anna @ The Guiltless Life

    I am so impressed by your story and your mission and your amazingly generous heart and spirit. Such a fabulous idea and so few people in our western society think about society’s issues long enough to put this together. Thank you from all of us for what you do!

    1. Shira

      Thank you Anna for your incredibly kind words of support! It is a giant project that has helped me work my way out of a personally challenging time. Connecting with the community has been (and is) totally energizing, motivating, and amazing! Glad you stopped in – love your blog! Stay tuned :) ~ S

  11. One Veg World

    Hi Shira,
    Thanks so much for visiting our restaurant’s blog and liking the posts :) Your blog is beautiful and even more importantly, so inspirational! Love what you’re doing with your non-profit! Keep up the good work and good vibes <3

  12. Sydney Jones

    This is a very intriguing story! I think I am on a similar journey right now. I am glad that you are sharing your experiences on here so I don’t feel so all alone, thank you for that!

    1. Shira

      Oh, thanks for reading! There are lots more stories to come so stay tuned, and feel free to drop me a line if you like! Cheers!

    1. Shira

      Thank you Alison! That is so kind of you – I am so glad you appreciate those little details! Thank you for the visit! Cheers! :)

  13. makingfire

    I’m so glad I’ve found this; after only reading this and a few posts, I can tell I’m going to love it! I have always had a strange/weird relationship with food – not in a serious way, but I’ve always thought about it – sometimes too much, sometimes not enough, sometimes in the wrong way – and in the last year or so I’ve decided to make changes too. I’ve thought about fasting but never followed it through, but perhaps this will push me over the edge! I love the idea of experiencing more by having (spending, etc.) less…basically, I LOVE this blog! Thanks for sharing it!

    1. Shira

      Thank you for your thoughts on this – I am very flattered! Hopefully your journey will continue in a positive healing way – because you deserve it! Looking forward – thank you! :)

  14. Cara

    Man, I like you a lot! I enjoy people who look inward and soul search; people who see beyond the tangibles of this world. You are good peeps, Shira :) xoxo!

    1. Shira

      Thanks Cara! So awesome of you to visit – I too have been enjoying your blog, and your message to the world (never mind your super fun energy, photos, and amazing food!!). You are too very kind! Looking forward to sharing more – good peeps gotta stick together! 😉

  15. This Sydney Life

    Shira, my blogster buddy – I want you to know how much I am loving the kale pesto I made from your extra special recipe. It is so, so good. Seriously good. I have taken to having it on my sprouted grain toast in the morning. OMG!

    I am now regretting sharing some with my very nice neighbour (not a lot, because that would be churlish, but just a weeny bit, if I’m being honest!)

    Anyway, I’m making it again this weekend. YUMMO! :-)

    1. Shira

      Oh you have no idea how happy that makes me to hear! Tough now too that you have to wait to buy more kale! It seems to get more yummy as it sits in the fridge too if that’s possible – and I too have it on toast (sprouted grains = yummy!) or crackers, or as a side to rice, or, or…it is that good – I am SO happy you love it! Your neighbors are very lucky to have you – you generous soul!
      Thanks for the update – you know how much I love them! xo
      PS – snowing here today :(

  16. CJ

    I came to your blog simply to look at a kale recipe (kale is my newest obsession)…but what I stumbled upon in your blog is so much more! Thank you very much for sharing your journey….we all struggle in our lives…especially to find joy and happiness in our blessings instead of taking the air we breathe for granted. I have just recently starting really focusing on how the food in my life is affecting how I live my life. It really is an important component…but not the only one. Just wanted to to say thanks for sharing and commend you on your amazing blog (it is so aesthetically pleasing as well …. how do you get the quotes in your posts in outlines and in a different font/size?? I am very new to blogging and am still trying to find the little tricks to make my own blog how I envision it visually in my head).

    1. Shira

      Thanks so much for you thoughts and your comment – I am so glad you found this blog too (one kick at the kale pesto recipe and you’ll know why – hehe!)…love that you enjoy the blog and the design :) The theme came with those features and the rest was ‘customized’ (just a little) – it can be tough to find the right look, but it just takes time! I hope you enjoy the kale – it’s my fave too!! Hope that helps (just a little)!

  17. Kathrynasher

    Hi! I just read your killer kale pesto! Your blog is lovely! If you ever want to check ours out(as theres always a mention of kale…spinach, seagreens etc) pls check us out at http://www.katasher.com! Will bookmark you now! x

  18. IshitaUnblogged

    Shira – included your link in my blog roll – I am simply loving your posts – now that I have gone through a lot of your posts – I’m loving it even more…)

    1. Shira

      Wow – thanks so much! So good to have you here – and thank you for that! The support from the kind words of readers like you is wonderful – and I hope the sharing is equally of value to you! :) Have a wonderful day!

    1. Shira

      Sorry Ishita…for some reason you need to click on the home button to see it! Not sure what happened! Thanks!! I hope you like it!

  19. catlj88

    Thank you for following my blog. I’m so glad it’s given me the chance to find your’s – this is a beautiful, amazing idea, and so simple. I will be reading.

    1. Shira

      Thanks for stopping by too! Looking forward…I appreciate your thoughts very much (thank you!), lots more to come!:) Have a great weekend!

  20. Tara

    I really enjoy reading your blog, so I nominated you for The Very Inspiring Blogger Award! You can check out details of it on my blog. Keep up the great work!

    1. Shira

      Thank you Sarah! That is so wonderful – I am so glad you enjoy it, and this always makes my day to hear *blushing*! Congrats on your nomination too! xo! :)

  21. Bernadett-B

    What a great cause! I myself try to eat healthy, mostly veggie stuff and to have an overall balanced diet.I like the idea of conscious living and giving and few things saddens me more than when I see hungry people.Noone should be hungry.Though I don’t yet fully understand how fasting can help others unless you collect the food you would eat otherwise but I guess that’s exactly your purpose If I understand it right. Anyways it’s a wonderful cause and I wish you all the strength to keep the spirit up.

    1. Shira

      Wow – Madison – you totally made my Friday with this!!! You are one amazing woman too – congrats on your award and THANK YOU! :) xoxox

  22. Lilly Sue

    You’ve been nominated for the One Lovely Blog award!

    Here are the steps for the award:

    Name the blogger who awarded you this fantastic award
    List 7 random facts about yourself
    Award 15 other bloggers this award

  23. chrisbkm

    What a wonderful discovery! I came upon your blog by chance in a WordPress News email this afternoon, “7 Food Blogs to Follow This Summer”. I forwarded the email to a few friends who love everything about food and was about to file it when “In Pursuit of More” caught my attention. Somehow I felt this was going to be more than a food blog ~ and it sure is! Your journey sounds wonderful Shira, I look forward to reading more and following along.

    Cheers, Chris

    1. Shira

      Thanks for reading Chris, and for your comment! I am glad you joined me – the journey is just beginning and it’s been a good time so far! Appreciate the support! :)

    1. Shira

      THANKS J! Pretty darned awesome – and what a pleasant (and totally humbling) surprise! So kind of you to write me – you are one amazing blogging buddy, truly! But I already knew that 😉 xox from Vancity!

    2. marinachetner

      Hey gals – I just got an email in my inbox about IPOM being a 7 Food Blogs to Follow This Summer!! That’s so cool! Congrats Shira!! Looking forward to hearing any of your future planning news :)

      1. Shira

        I honestly think (no, I know) that you two are the best thing Australia & New Zealand has ever produced! You are both so wonderfully kind and supportive, and for that there are no words! xo!

  24. leilabf

    Hi Shira, I’m from Brazil and I’m loving your blog, it’s very inspiring, looking foward to reading and following. Cheers, Leila

  25. marinachetner

    Hi Shira! It’s Marina :) I started a new blog to channel my other passion – http://www.bikramyogamusings,com I know you love Bikram when you have time and I was wondering if I could a)interview you for the blog as a Bikram practitioner b)have you contribute a favourite Bikram Yoga after-class drink or food recipe c)anything else, or all of the above. Let me know! It would be fun to include your thoughts either way :) I will subscribe to comments here, or you can leave a comment on my Bikram blog. Thanks!!

  26. keksvogel

    Yes, I will definitly come back.
    Because your words have touched something quite deep inside me that also feels the urge to slow down and find purpose – real purpose.
    I am looking forward to reading more posts and finding inspiration, calm and some ease.

    1. Shira

      WOW! Thank you!! I really appreciate that and am so happy to hear that you enjoy the blog – I love yours as well :) Congrats to you on your award – it is well deserved! Have a wonderful day! xo!

  27. Eva

    Hi Shira, great blog! I wanted to add it to my Google Reader, but for some reason your RSS icon links to an unusual page that didn’t work for me. I’m guessing you could probably have lots more subscribers/followers if you used the following link for RSS subscriptions: inpursuitofmore.com/feed

    I’m sorry, this reply is a bit out of place. I didn’t know how else to let you know.

    1. Shira

      I think THAT is super!! I am thrilled – and so happy you like the blog! Congrats on your award too – well deserved! xox! Thanks again :)

  28. Jacqueline @How to be a Gourmand

    Hi Shira,
    Just found your blog via WordPress email. I love the design and your brand has a clear message. Just wanted to pop by to say hello and I’ll be adding you to my reading list :-)

    1. Shira

      So happy to have you as a reader Jacqueline! Thank you for taking the time to leave this kind note! I’ll be visiting you as well :)

    1. Shira

      Hello there back! Thanks for this, and for your question! The ‘vision’ started back in April of last year…and the blog started back in January (but was conceived in November). We are just getting started and a lot of things still in the works! Thanks for the follow, I hope you will stay tuned with us! :)

    1. Shira

      Thank you – I am so glad you found me too! Your kind words (and words of others) are so encouraging, I really appreciate that! :)

  29. slowborg

    Hi Shira I have been following your blog since I started blogging and it’s just wonderful. Your intentions are honourable, your pictures are beautiful, the care and time you put into your posts is obvious, your cause is magnificent and your recipes delectable.
    I have nominated you for a couple of blogging awards and if you are interested you can pop over to my blog to have a look, and if you accept you can nominate some of your own favourite blogs. Thank you, I just love your site xx

    1. Shira

      How incredible kind of you (and what amazingly kind words for IPOM) thank you Melanie! You just made my Friday! And congrats to you on your nominations, so well deserved! :) So happy to have you as a follower. Truly. Thank you!

      1. slowborg

        Such an easy pleasure and decision, thank you for your glorious blog (I am trying to use as many awesome adjectives as I can while I can, because your blog is so many awesome things lol).
        I appreciate your congrats as well! xx

  30. klonga

    I love the less-is-more philosophy and the aesthetic of this blog. It’s truly one of the gems on WordPress.

    I’m new to WordPress. I was wondering how you’re able to highlight text like you do in your blog without getting the quotation marks around the text you highlight? For example, in the beginning of this post you highlight the words: “What if we found a way to find a middle ground?” And it looks like you used the quote feature in WordPress, but there are no quotes around that text on this page.

    I love how you highlight important points in your post using this method, and I would love to know how you do it.

    1. Shira

      Hi thanks for your comment and question! I believe the theme I use,’Pilcrow’, has this as a feature within the theme, though we did do some customizations, I am quite sure this was already a feature. I am glad you enjoy the blog, thanks for your awesome comments! :) I hope that is helpful?

  31. Amy

    Wow, what an inspiring and interesting blog you have.. the world would be a better place if more people took a step in the right direction like you. Nice work :)

    1. Shira

      Thanks for stopping by Amy and checking it out! Happy to have you here – my hope is to inspire as many as possible :) Thank you for the kind note – I appreciate that!

  32. instillari

    Wow, beautiful words. I just came across your blog and I’m loving the message. Your pictures are so bright and vibrant, going to take a look around.

  33. GiRRL_Earth

    Hello there! The beautiful Somer at http://vedgedout.com/ directed me to your blog.

    I love your message and believe in your mission/values.

    I went through a trying time in 2010 which inspired me to create my own blog. My blog: GiRRL_Earth is an acronym for Grow it, Re-use, Recycle, Love our Earth! Since creating the blog, I have reduced my carbon footprint to the point where I have almost no waste, everything I produce can be either composted, recycled or re-purposed for something else. I also (almost) entirely sustained myself via my own garden — that was a first and I am so proud of myself (learned a lot too!).

    Lastly, when I need to buy something new, I go to http://www.etsy.com and buy something that has already been worn, preferably something from the 1950s or 60s. This way, I am re-purposing clothing rather than buying new stuff that was probably made in a sweatshop. It feels good to not waste my money on designer sh*t or to get caught up in the “keeping up with the Jones’s”.

    Oh and I love to fast and am currently doing The Master Cleanse. I find fasting cathartic.

    Your blog is an inspiration!

    Susan @ GiRRL_Earth

  34. tillym

    what an inspiring and fascinating blog. you’re pursuing one of those concepts that seems so obvious once it’s written about, but is so elusive without it being brought to life by some one like you. thank you!

    1. Shira

      Thanks very much! We hope we can nail it down somewhat – you are so right about the concept! It’s been a fun challenge to put the ideas together….we are having a blast with it! Thanks for taking the comment, and do check in again to stay updates (and try some recipes if you like too!) – thanks very much again! :) XO

  35. Katy D

    Hi Shira! I LOVE what you are doing and have been dreaming up a very similar program for my area. I was looking around your blog for some way to contact you directly, but I can’t seem to figure it out! Would you please email me if you have a few minutes to answer some questions about how you got started? Thanks in advance for any help, and thanks so much for all that you do!!

    1. Shira

      Thank you Karista! Best wishes to you as well – and thank you for visiting me at the new home! Looking forward to much more :) XO

  36. yunah

    just stumbled on this website- beautiful design & font, and i also like how you lay out the Less & More. clean & appealing!! why is it so hard to find an uncluttered website??

  37. April

    I’m so happy that I found your blog! I enjoy it so much and your photos are beautiful :) Thank you for a blast of beauty and sanity in our zany world…

  38. Michelle

    I just stumbled across your blog, and I am in love! Excited to make some of your recipes! I just started an Organic Vegan blog and am excited to see how amazing they can become! Thank you for sharing!

  39. Katie (A Fork in Hand)

    Just sending a little love your way – I’ve nominated you for a Liebster Award! You can check it out in my latest post. Thank you for the delicious recipes, beautiful photos, and always inspiring words.

  40. laurasmess

    Wonderful philosophy. It’s so, so easy to get sucked into the consumerist lifestyle of the Western world. Good on you for bucking the trend, reclaiming your life and getting healthy! Thanks for sharing your journey with us x

    1. Luccia Torrisi

      While I was looking for a recipe for authentic Italian “Cecina”, (garbanzo bean, flour, flat bread), I found your website. What a surprise! What a beautiful person you are, and, what a WONDERFUL philosophy!!!!!!!!!!!!. I’m making your recipe, today, to go along w/homemade roasted pepper/tomato soup. (So…………..worth the effort). Continue to spread the GOOD NEWS around. God Bless! Ciao, LUV, Luccia

  41. Naomi

    I’m with you on that journey… I’m getting used to the failures also… and the heady excitement of the successes within them… and I’m so excited to share your journey too. Thanks for doing something so amazing. You are an inspiration to many.

    1. Shira

      Oh thank you Naomi! What a wonderfully kind comment. I am so glad you came by. Looking forward to visiting your blog!

  42. Glendonna

    I enjoy your Instagram posts so had to check your blog. Glad I did. Your philosophy matches my own. Raising four kids in this suburban culture creates many challenges. It’s good to feel my values are validated.

    1. Shira

      Hi Glendonna! I am so happy to have you by for a visit – thank you for such a lovely note! I’m always happy to hear from folks who can relate and who’s wisdom we can all learn from. Would love to stay in touch :) Cheers!

  43. Steve

    I just hit your blog searching for “Italian chickpea flatbread” and I’m deeply impressed. The recipes are wonderful, just what I was looking for, and the blog looks great as well. I will be following your blog this summer…

    Kind Regards


  44. Barbara

    Hi Shira!
    I just discovered your blog and already am in love! Your photography is amazing and the recipes look so delicious! Most importantly I love your message and is right on with a way of life I am creating for myself (waste less, eat all natural, be sustainable, etc). Thank you! This is exactly what I have been looking for!

    1. Shira

      Hi Barbara, thanks for such a lovely message, it is appreciated! Best of luck and feel free to reach out if you have any questions. Thanks! :)

Leave a Reply

Your email address will not be published. Required fields are marked *